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Projects

Course:  PRAD 585 - Research, Data & Insights
 
Project: St. Jude Children's Research Hospital
ALSAC Fundraising and Awareness Organization needed insight into how they can target certain demographics on the best ways to create an event that would draw in new attendees and volunteers. By conducting primary and secondary research our team was able to create the "winning" insight towards a solution. 
 
Team Members: Marissa Nelson, Lauren Scott & Abigail Willett
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Course:  PRAD 595 - Special Topics in PR & Advertising
 
Project:  Your Beijing
Focused on studying international advertising to understand the fundamental challenges of global brands.  Develop communication strategies and creative executions necessary to communicate a brand and its product in multiple markets.
 
Team Members: Alex Nichols & Patience Kurtz
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Course:  PRAD 553 - Advertising Foundations
 
Project:  The Big McFu
Created an advertising campaign for McDonald's to attract attention to a new vegetarian burger.  The purpose was to use key components of an ad campaign for a client. 
 
Team Members: Brinn Hefron, Ariella Gibson, & Caterina Parola
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South Shore Fine Arts Academy
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Project:  Uptown Funk Motivation Video (2014-15 NWEA MAP Test) 
Created a motivation video along with several teachers to get students excited about taking their yearly Reading and Math Standardized Test.  I had the opportunity to songwrite, produced and edit for the final video. 
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South Shore Fine Arts Academy 

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Project: Shake It Off Motivation Video (2015-16 NWEA MAP Test)

Produced, and edit video software for a motivation video involving several teachers, to get students excited about taking their yearly Reading and Math Standardized Test. 

To see more or discuss possible work let's talk >>
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